A “DBA” name is commnly referred to as a “trade name” in this state.
According the Arizona Secretary of State, “The registration of trade names and marks is not legally required in Arizona, but is an accepted business practice.” However, they also mention, “as a precaution, it is highly suggested that you refrain from purchasing business cards or advertising prior to receiving your certificate of registration in the mail.”
In Arizona you can file your DBA (aka trade name, assumed name or fictitious business name) yourself with your Secretary of State. Or, use a legal document service such as LegalZoom to handle the entire process for you.
LegalZoom charges $99.00 (plus state filing fees) for Arizona DBA’s. Click here to learn more about pricing.