Fictitious Business Name
A fictitious business name, is a formal declaration that an individual, company or organization is conducting business under a different name. Fictitious business names are also commonly referred to as a DBA’s, doing business as, assumed business names and trade names. All these terms mean the same thing. If you have decided on a business name and find out that someone else already has that name, you may still be able to register it if you are in a different industry or trade. The benefits of registering a DBA include giving business owner(s) the ability to…
- Legally publish name in advertisements, including phone books and business cards.
- Discourage competitors from using your business name.
- Establish name recognition and have a name that reflects goods sold or services provided.